“People are not inspired to act by reason alone.”    – Robert McKee, Harvard Business Review

Stories let you connect with your audience on an emotional level. They help you convey key information in a way that will be remembered and help you persuade your audience to take action. This holds true for both spoken and written stories as well as the stories you want to tell with data.

Here is an example of how a NOPE! member wrote a letter using the story of her family owned small business to communicate with the OPSB.

This amazing letter engages the reader and encourages empathy.  It humanizes an issue that to date tends to be viewed in monetary terms, rather than personal costs.

If you are personally impacted by the proposed pipeline, why not tell your story to the Ohio Power Siting Board and other leaders.